There is something called sugging which is when companies use fake reviews to cover up a bad experience that has happened with their business or even removing complaints from Google. Companies should learn to always post true statements if they are positive of course and sometimes bad comments and reviews get written about them and that is where the removing reviews from Google team come in. When it comes to sugging, it isn’t illegal but it isn’t fair. Imagine this happening to you. You go online to look up a review and you see that there are all [positive reviews and when you try that product or service, you realize everything written was false and you had the worst experience. This is why removing complaints from the Google team exist. They don’t completely remove these negative reviews; instead what they do is suppress it. This means that whoever searched for the company will have to look deeper for what they want to find. This is completely different from sugging since you aren’t removing true statements; you’re instead hiding it away and allowing for people to find it when they need to.
The removing complaints from the Google team are well aware of what is ethical and unethical in their field and they have even listed these things on their website. Different people get in contact with them for different problems and oftentimes they have refused several clients because it is just unethical to suppress these reviews or results depending on the situation given. When a company uses sugging and get caught, consumers will be less likely to believe them for any good comments they have that are real and therefore makes it harder to build any kind of lasting relationship with a buyer extremely difficult to do. Sugging means misrepresenting or lying about the source of information in an effort to gain an unfair advantage. There is actually something called permission marketing, which is a term created suggesting that marketers should always ask for permission to sell or to offer buyers marketing messages. When it comes to giving a company permission to send you offers, consumers will often have a dump account for only these types of messages.
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