Companies like removing reviews from Google need to understand and determine the communication objectives they are going for in order to reach their target audiences and generate more awareness for the company. Once the target market has been defined, marketers must determine the desired response. They will mostly want to seek a purchase response. The marketing communicator needs to know where the target audience now stands and to that stage it needs to be moved. The target audience may be in any six of the stages in the buyer readiness stages. The stages consumers will normally pass through on their way to making a purchase is awareness, knowledge, liking, preference, conviction and purchase. Most individuals will not know anything about the product or service, the name or what it is about unless there are marketers whom are building awareness and knowledge of their product or service.
It is important for the removing reviews from Google team to appropriately choose the media type where they would like to create awareness and knowledge for their product or service. The communicator must now select the channels of communication and there are two types of communication channels, which include personal and non-personal. The personal communication channels are channels through which two or more people communicate directly with each other, including face to face, on the phone, via mail or email, or even through an Internet chat. One type of personal communication which would be useful for removing reviews from Google company would be the word-of-mouth influence. This form of personal communication is about a product or service between target buyers and neighbors, friends, family members, and associates. You can also take information from opinion leaders, which is a good ay to connect with consumers by using buzz marketing. Buzz marketing is cultivating opinion leaders and getting them to spread information about a product or service to others in their communities. Another type of communication would be with non-personal communication channels. This involves media that carry messages without personal contact or feedback, including major media, atmospheres, and events. The way that the removing reviews from Google team do their communication marketing is with personal communication channels since they are repairing someone’s online reputation.