Printed packaging tape is gaining popularity for various reasons such as standing out from competition and the added security during transit. There are many other benefits of using custom-printed tape, which outweigh the cost of the product.
For one, brands that do use it look more professional and tend to have a more memorable experience when receiving the box. Think about it, when you receive a regular box with no particular design on it, will you remember the unboxing as compared to a more customized box?
This way, printed packaging tape reinforces your brand visibility too. When anyone comes across your box during transit to the people receiving it, the fact that they will notice your logo and what kind of products you sell is great marketing.
If your shipments are going to a big box store, having your tape across the boxes will help them identify more easily where your product is. When your stock is running low at their store, it is more evident just from the number of boxes left in the back store.
Not all products are at risk of breaking in transit. Those that are, with the use of custom printed tape, alerting the delivery person of important handling requirements are made more visible. Companies can integrate these messages in a smart way for the handler to notice the message almost immediately.
As mentioned earlier, custom-printed tape is a great way for companies to reduce pilferage and tampering with their packages during shipping. This is due to the fact that the public does not have access to your tape. Since some kinds of tape are easily accessible, it is easier for people to cut open your box, take whichever items they want and re-seal the box without looking too obvious.
But with custom printing packaging tape, only people within your organization have access to it. Therefore, instances of people trying to steal items from your boxes will reduce. Gummed tape, also called water-activated tape, is one of the best ones to use for these purposes. Once it sticks properly on the box, it is impossible to remove. In addition, with the strings going through the tape, there is no way anyone can open the box and reseal it to make it seem like there was no tape previously stuck to it.
Once companies make the switch to custom-printed tape, it would be hard to go back to the regular stuff they were using. When companies outweigh the cost against the benefits they will receive from the product, they will notice that it is a great investment.
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